“It took me 4 months to lose 1 stone on silly diets and starving myself, then discovered SAF and lost another stone in 5 weeks. The only way is down- on the scales. Another 2 stone to go! Never felt so great in body and mind, thanks to Jon at SAF.” - Sarah S, UK,...

“90 days on SAF done. Lost 21lbs. So pleased with this new lifestyle!” - Elaine I, UK, Simple As Fat member since October 2019 Elaine lost 1 and a half stone with us at Simple As Fat over the course of our 90 day plan. Doesn't she look great?

“I'll never get rid of this shirt as a reminder of what a slob I was. I started Simple As Fat on St. George’s day this year 23/4/19 at 26st so far I’ve lost nearly 5 1/2st. I’ve still got a long way to go but I’m getting there if it takes another 2 years I don’t care...

“Couldn't have done it without Jon and family and all you SAFers.” - Ken G, UK, Simple As Fat member since June 2018 Ken lost 76lbs in his first year with us at Simple As Fat.

Andrew's holiday photos look a little different this year after having lost 70lbs with Simple As Fat.

“Probably the best way to lose fat and finally feel and look amazing” - Laura F, UK, Simple As Fat member since September 2018 Laura loves how Simple As Fat makes her look and feel.

Ian used to spend his weekends drinking beer, or as Jon calls it 'liquid bread', having lost so much weight with Simple As Fat, now he spends his weekends out on his mountain bike or walking in the beautiful Welsh hills.

“I’ve never felt better” - Fraser R, UK, Simple As Fat member since July 2018 Fraser started losing weight just by listening to the free Simple As Fat podcast. Since he joined as a full member in July 2018 the lbs have just been dropping off -...

“Just went to my GP. I wanted to bring up the diet and was a bit nervous as he’s been my family doc for 10 years and if he disagreed I’d have been worried… HE LOVED IT!  Said I looked good. Told me he agrees with LCHF! Told me...

“I’ve lost more weight doing this than I did busting my guts at the gym for the same amount of time.” - Lee C, UK, Simple As Fat member since June 2018 Lee lost 28lbs – that’s 2 stone – in just a couple of months following...

Ben lost over 4 stone following Simple As Fat in the run up to his 40th birthday. “I started SAF a 22 stone diabetic with high blood pressure, on 6 tablets a day, 1 injection a week and had been using a CPAP machine for sleep apnea for 6 years. Now I weigh 17.5...

“I dropped more than 2.5 stones in 3 months and kept it off for the last 6 months and counting. I didn’t eat much but could never seem to shift the pounds. I was having beer, pasta, rice & bread. Now I live the SAF way and have gone from XL to M in all my clothes....

“I just can’t stop waxing lyrical about this plan… My doctor is amazed and says my blood pressure is perfect. I have so much energy that I feel 21 again. I no longer need an afternoon nap and the other day I went for my first run in 4 years since my hip replacement....

Rimon was on 8 tablets for Type 2 Diabetes, High Blood Pressure and Cholesterol. In just 3 months with Simple As Fat he turned his health around by losing 33lbs and his medication was reduced to just 3 tablets a day.

“I started at 18 stone, now 15 for the first time since my teens!! And feeling great!” - Michael F, UK, Simple As Fat member since August 2018 Michael lost 42lbs with Simple As Fat to get back down to a weight he hadn't been since his teens.

“Size 16 to Size 10, thank you SAF!” - Sarah S, UK, Simple As Fat member since September 2018 Sarah started eating the Simple As Fat way to support her husband who had joined us, but she was soon amazed by her own results.

“I feel great with more energy than I’ve ever had” - Paul H, UK, Simple As Fat member since January 2019 After having lost a great 39lbs with Simple As Fat, Paul is not just looking healthier, but feeling a lot healthier too, with more energy...

“7 weeks on SAF 17.5lbs gone for good! I’ve gone from a size 20 bottoms to a 16!” - Holly C, UK, Simple As Fat member since April 2019 Halfway through the Simple As Fat 90 Day Plan and Holly already saw a huge difference both on the scales and...

“We hadn't realised how much smaller we were until people commented on our pictures” - Bill C, UK, Simple As Fat member since April 2019 Something we tell our members all the time is: 'Don't just rely on the scales.' It seems counterintuitive when...

“Whilst losing the weight is fantastic there are so many other benefits to Simple As Fat. I have more energy, my skin has improved and I am sleeping better. Thank you for all your help and support” - Debbie C, UK, Simple As Fat member since April 2019...

“I'm over the moon!” - Gordon C, UK, Simple As Fat member since April 2019 Gordon thinks he has always had a dysfunctional relationship with food, as many of us today do. He's found Simple As Fat to be a re-education in food and eating. He lost over 4...

“Finally dropped below 20st for the first time in ages!” - Peter W, UK, Simple As Fat member since June 2018 Former London cabbie Peter lost over 2 stone over the summer with Simple As Fat.

“Last Friday's weigh in was at the GPs - I was also told that I no longer needed any blood pressure medicine! Absolutely delighted!” - Glenny R, UK, Simple As Fat member since June 2019 Glenny lost over 3 stones in three months following Simple as...

“Doddle this is!” - Bimbo, UK, Simple As Fat member since October 2018 There's a reason we're called Simple As Fat. Bimbo has found losing 5 stone with us a "doddle".

“Well to say I'm over the moon is an understatement, I went in Tesco's this morning to get some more shorts for my walking and I've gone from 3xl to large in 55 days.. I only work part time but I cover for people on holiday so this week I did a couple of full...

“I started SAF and was a size 18, yesterday I binned a pair of size 14 trousers because they were hanging off me. This is proof that the plan works. I’m 53yrs old, my skin has never looked better because of the water, fresh air and animal fat in my...

“Thanks to SAF, I'm not obsessed with food any more and for the first time feel in control of my weight and body” - Andy B, UK, Simple As Fat member since July 2018 Andy lost 31lbs with Simple As Fat, but most importantly he has maintained his weight loss after...

“This plan works!” - Rosina G, UK, Simple As Fat member since October 2018 Rosina lost 2 stones in 3 months following the Simple As Fat 90 Days Plan.

“Simple as getting the exercise in every day and eating this way I’m no longer bothered by weight and looking fat.” - Dave R, UK, Simple As Fat member since May 2019 Same tshirt, same man, just a couple of stone of weight difference. Dave lost...

“It's amazing, my own sister didn't recognise me!” - Wayne G, UK, Simple As Fat member since January 2019 Wayne lost so much weight with Simple As Fat that his own sister didn't recognise him!

“Loving the lifestyle and so much happier with life” - Ian R, UK, Simple As Fat member since July 2018 Ian bought himself the same tshirt, just 3 sizes smaller, after a year on Simple As Fat.

“I really can't take all the credit. Simple As Fat is so great, it (almost) makes it a breeze!” - Minnie D, UK, Simple As Fat member since August 2018 Minnie lost nearly 2 stone is as many months with Simple As Fat.

“So chuffed this morning. Broken the 3 stone loss now at 42lbs which is 3st and 2lbs since I started. Genuine transformation and so happy, fitter, more optimistic, confident and generally just well!!” - Peter M, UK, Simple As Fat member since July...

“2 weeks in and what a difference” - PJ O, UK, Simple As Fat member since January 2020 2 weeks in and Simple As Fat member PJ already looks and feels so much better!

“It feels great!” - Michelle J, UK, Simple As Fat member since August 2019 Michelle lost 22lbs over the course of the Simple As Fat 90 Day Plan.

“One week in, work shirt is baggy and my shorts I wear to work for my walk already loose. That’s enough motivation for me to carry on. Love it" - Spencer J, UK, Simple As Fat member since July 2018 Spencer lost 3 stone with Simple As Fat before his...

“For the first time in MANY MANY years I am now in 32in jeans. When I started the plan I was in 38in and they were tight" - Nick MB, UK, Simple As Fat member since October 2018 Nick has lost 40lbs and dropped 4 trouser sizes with Simple As Fat.

“I'm getting married next month and went to my local tailor to get a new suit. My last suit had 40 inch waist and a 44 inch jacket. My new suit has 36 waist and a 42 jacket"  - Matt C, UK, Simple As Fat member since July 2018 Matt got in shape before...

“Delighted with this result all thanks to the SAF lifestyle. I’m well on the way to putting my type 2 into remission after 23 years, so that’s a massive bonus. I’m never going back to eating as I did before and I’m determined to stay...

“I started the plan with nothing to lose, I was out of breath just doing up my shoes, it was a struggle to get into my jeans. But after a few weeks, I was full of beans" - Brett L, UK, Simple As Fat member since February 2019 Brett lost 38lbs in 3 months...

“I feel great" - Alison S, UK, Simple As Fat member since January 2019 Alison has lost 32lbs with Simple As Fat.

“So happy down to 11.3 stone and a size 12" - Liese H, UK, Simple As Fat member since October 2018 Liese has lost 25lbs on Simple As Fat and has gone down to a size 12.

“One of the biggest things I have noticed is the HUGE reduction in portion size, can eat off a saucer now and still be full. BUT and this is the main thing we have never eaten so well in in our lives, pure freshly prepared food. So it’s all down to SAF...

“My mood and energy has been great and positive ever since I started SAF" - Mark C, UK, Simple As Fat member since November 2018 Mark has lost 24lbs on Simple As Fat, but most importantly he has improved his mental health, mood and energy by this way of...

“You'll not believe the change in tastes, appetite control and mostly the diminishing desire for any sweet and carb loaded foods" - Mark D, UK, Simple As Fat member since August 2018 Mark has lost over 29lbs with Simple As Fat. He can't believe the changes...

“I wasn’t even at my heaviest in my first picture, between then and the end of last year the peri-menopause well and truly kicked in. At the beginning of this year I weighed 13 stone 3lbs, felt constantly exhausted and at my lowest ebb. So I finally gave...

“Evidence that this way of living is long term successful and not just a fad. 10 and a half months in and for the first time in years I'm under 17 stone and have now past the 2 and a half stone loss since SAF." - Jon S, UK, Simple As Fat member since...

“I feel great” - Helen B, Australia, Simple As Fat member since October 2018 Helen has lost over 55lbs since joining Simple As Fat.

“I changed my life with Simple As Fat. One of the best things I've ever done in my life. If I can do it and keep it going for a year and a half anyone can, I'd never go back to what I was, my life is so much better after shifting 4 and a half stone” -...

Hannah started following Simple As Fat to support her husband Glenny and has been delighted by the difference she's seen in her clothes and in the mirror.

Adem lost 3 stone with Simple As Fat so far. Great work Adem.

Just one month with Simple As Fat and Paul has already lost pounds and pounds! Great pictures, Paul.